Entanglements

An adult party game of sticky situations and scenarios, designed to spark laughter and shock in the daring spirit of Cards Against Humanity.

Engagement Scope

I supported this small business across product design, brand development, creative direction, and go-to-market strategy.

Product & Brand Development

Design a game and brand that feel bold, humorous, and unapologetic.

Market Launch

Build a go-to-market approach that establishes Entanglements with consumers who embrace satire and push boundaries.

Crowded Category

Adult party games are led by well-known titles, so Entanglements needed a distinct voice and look to stand out.

Bold but Playable

The content had to push boundaries while staying fun and easy to play for groups.

Product Design

Shaped the card game format and scenario content around sticky, laughter-inducing situations.

Brand & Creative Direction

Developed a bold identity and packaging direction, from the red card system to the It's Complicated tagline, that reflects the game's daring spirit.

Go-to-Market Strategy

Defined the target audience, positioning, and launch approach for consumers who embrace satire.

Successful Launch

The go-to-market strategy supported a successful launch that established Entanglements as a daring and memorable game experience.

Key Takeaway

A small product brand stands out in a crowded category when product, voice, and launch strategy all reinforce one clear personality.

As Brand Consultant, I led Entanglements' product design, brand development, and creative direction, and shaped the go-to-market strategy that took this small business's game from concept to launch.