JFK Terminal 4 (T4)

One of the premier international airport terminals in the United States, managing millions of annual passengers and acting as a major economic anchor in Queens, New York.

DoNYC

A dominant local event listing, experience discovery, and media platform utilized by millions of New Yorkers to navigate the city's live entertainment and cultural landscape.

Forest Hills Stadium

A historic, iconic 13,000-capacity outdoor music venue nestled in Queens, NY, known for hosting legendary music events and global touring artists.

Bridge Brand & Community

Humanize and strengthen JFK T4's brand relationship with the local Queens and greater New York City community through active local engagement.

Expand Digital Footprint

Accelerate digital audience growth and increase positive brand sentiment for Terminal 4 across native digital channels.

Support Local Arts & Culture

Position JFK T4 as a culturally relevant patron of New York's live music ecosystem by driving real-world foot traffic to a local venue

Perceptual Friction

Transit hubs are traditionally perceived by locals as strictly functional or corporate entities rather than interactive, community-minded community neighbors.

Audience Fragmentation

Capturing the attention of diverse, culturally active New Yorkers requires moving past traditional airport communications into hyper-localized lifestyle channels.

Ecosystem Crowding

Cutting through the noise of New York City's dense summer entertainment calendar to build a memorable, high-impact experiential campaign.

Cross-Industry Partnership

Established a strategic partnership between JFK T4, DoNYC, andForest Hills Stadium to merge corporate scale with hyper-local cultural influence.

The "Sound of Sun" Ticket Sweepstakes

Developed the engagement campaign for JFK and DoNYC audiences a chance to win tickets to an eclectic 10-show lineup (including Lord Huron, King Gizzard & The Lizard Wizard, Rex Orange County, and Yotto).

360° Omnichannel Amplification

Deployed integrated targeting across social media, email newsletters, and editorial blog content across JFK and DoNYC networks to maximize reach and drive audience data capture.

Measurable Digital Growth

Sparked widespread digital engagement and community anticipation, resulting in a 38% increase in social media traffic and over 2,500 net-new email sign-ups.

Industry Authority and Amplified Brand Affinity

Positioned JFK as a premier destination that is deeply integrated with New York City culture, demonstrating how transit infrastructure can authentically integrate with regional live entertainment.

As Marketing Director, I owned this activation end-to-end, sourcing and managing the partnership between JFK T4, DoNYC, and Forest Hills Stadium. I directed the messaging and creative framework across social, web, and email, aligned partners on scope and timelines, and reported sweepstakes entries and audience acquisition data to measure campaign conversion and media efficiency.