JFK T4 is one of the premier international airport hubs in the United States, managing millions of annual travelers and anchoring Queens' small to multi-chain business community.

DoStuff Media (DoNYC) is a dominant local lifestyle network, event listing, and experience-discovery platform utilized by millions of culturally active New Yorkers.

Execute the fourth milestone campaign under the JFK T4 and DoNYC strategic partnership to capitalize on the massive buzz surrounding the Governors Ball 2022 festival.

The core strategic objective was to strengthen JFK T4's brand identity as an experiential lifestyle gateway, building organic connections with both native New Yorkers and incoming tourists.

Creating Passenger Perks & Terminal Preference

The challenge lay in positioning a major international transit hub as an authentic, culturally relevant lifestyle entity capable of engaging music-centric consumer segments in a meaningful way

Designed and launched an exclusive multi-platform sweepstakes campaign centered on treating winners to a celebration of music and local artistic heritage, (leveraging DoNYC’s live show ecosystem).

Established drawing power with the highlight of the an electrifying lineup featuring over 60 artists with deep-rooted ties to NYC, (including global headliners J. Cole, Halsey, and Kid-Cudi).

The initiative captured high-intent consumer data pools, drove a significant lift in digital impressions across the region and to JFK T4 booking pathways, and successfully expanded Terminal 4 with lifestyle demographics of over 5,000 participants.

I provided end-to-end strategic leadership, alliance management, and cross-functional deployment for this high visibility activation.

Oversaw partner relations with DoStuff Media executives, directed the multichannel digital creative framework, and engineered the data conversion pipelines to verify measurable performance metrics.