As the world recovered from the pandemic, passenger traffic began to increase but travel confidence among consumers still wavered. Isis developed this pop-up to drive brand engagement and inspire passengers with the globetrotting adventures that awaited, offering a glimpse of the magic of traveling. JFK T4 wanted participants to be left wondering “Where will I go next?” as they continued on to their flights.
Featured destinations included the New 7 World Wonders: Machu Picchu, The Great Wall of China, Chichén Itzá, the ancient city of Petra in Jordan, Christ the Redeemer in Rio de Janeiro, the Colosseum, and the Taj Mahal. Monumental locations like New York City’s Statue of Liberty, the Eiffel Tower, the Louvre, and the Fushimi Inari Shrine of Kyoto were also included. This experience further reinforced T4’s brand position as a gateway to unforgettable experiences.
