ACRYLICS is a surreal interpretation of the manicure experience, developed for Air Gallery of New York, NY. 

As the Director of Brand Partnerships & Consumer Experience for ACRYLICS: Hidden Sculptural Art exhibition and book, Isis led to end-to-end creative development and launch for this immersive activation. This includes initiative conceptualization, design, team and stakeholder management.

• Consumer Experience: Orchestrated a complete 360º experience for exhibition viewers, ensuring every aspect of the environment reflects the narrative and theme of the project.

• Stakeholder Management: Fostered strong relationships with artists, sponsors, and collaborators to ensure a cohesive and successful launch

• Innovative Design: Designed and curated a highly engaging environment within the exhibition space, leveraging sculptural, editorial, and sonic storytelling techniques to captivate and immerse audiences.

• Multimedia Storytelling: Integrated various mediums, including visual art, written narratives, and interactive elements, to convey the diverse cultural and personal stories of the featured nail artists.

• Strategic Vision: Demonstrated a forward-thinking approach to creative direction, pushing boundaries and challenging conventions to create a unique and impactful experience that resonates with audiences on multiple levels.