Beyond the Brush is a one-day summit produced in partnership with Shopify New York, designed to elevate and empower nail industry professionals through immersive education and platform engagement. Drawing on original market research into untapped vertical opportunities within the Shopify ecosystem, the experience strategically connected Shopify’s product capabilities with the layered ecosystem of the nail industry—from salon owners to independent artists and emerging brands.

Isis led the concept development, strategic research, and partnership facilitation for the summit, positioning it as a bridge between platform innovation and real-world small business needs. By bringing together industry leaders and entrepreneurs around Shopify’s tools and features, Beyond the Brush created actionable learning experiences that strengthened platform adoption, enhanced community knowledge, and underscored the commercial potential of niche creative commerce vertical