Wonderland: Surreal Nail Tales, 2025 is a public benefit experiential and sequel activation to the ACRYLICS: Hidden Sculptural Art, 2024 exhibition, created to amplify awareness and nurture audiences for the ACRYLICS platform.
Debuted in partnership with Industry City in Brooklyn, the activation brought a psychedelic, narrative-driven AR storefront to life that celebrated creative resilience and the cultural depth of nail art, an often underrepresented artistic medium.
Strategic Goals and Outcomes
Leverage experiential storytelling to drive consumer awareness, emotional resonance, and community engagement to create memorable encounters that encouraged repeat visitation, social sharing, and food & Beverage sales spillover.
Support the evolution of Industry City public-benefit initiatives with expanded programming to serve 7,500 total attendees for the activation duration.
Isis’ Role:
Orchestrated partnership strategy and stakeholder coordination with Industry City and creative agencies to launch the activation successfully.
Defined the engagement framework that aligned experience goals with platform narrative and audience growth objectives.
Oversaw the integration of audience nurturing touchpoints from installation design to promotional storytelling, ensuring strategic impact and brand continuity.
