Wonderland: Surreal Nail Tales, 2025 is a public benefit experiential activation and sequel activation to the ACRYLICS: Hidden Sculptural Art, 2024. exhibition, created to amplify awareness and nurture audiences for the ACRYLICS platform. Debuted in partnership with Industry City in Brooklyn, the activation brought a psychedelic, narrative-driven storefront to life that celebrated creative resilience and the cultural depth of nail art—an often underrepresented artistic medium.
Strategic Goals and Outcomes
Leveraged experiential storytelling to drive consumer awareness, emotional resonance, and community engagement, creating memorable encounters that encouraged repeat visitation and social sharing.
Supported the evolution of ACRYLICS gallery exhibitions into a public-benefit initiatives with expanded programming to serve 7,500 total attendees.
Isis’ Role:
Orchestrated partnership strategy and stakeholder coordination with Industry City and creative agencies to launch the activation successfully.
Defined the engagement framework that aligned experience goals with platform narrative and audience growth objectives.
Oversaw the integration of audience nurturing touchpoints from installation design to promotional storytelling, ensuring strategic impact and brand continuity.
