I build and contribute to high impact partnerships within commercial ecosystems, aligning complex multi-stakeholder priorities, and turn brand collaborations into revenue engines. Explore featured partnership initiatives below.

CAMPAIGNS

  • Maximizing high-intent audience conversions through targeted brand messaging and value testing across native in-app channels.

  • Engineering data-driven multi-touch lifecycle journeys that expand product penetration and lower blended user acquisition costs.

  • Pioneering a net-new video test vertical to hyper-target high-recurring-spend business segments and drive immediate card utilization.

  • Amazon Prime day

    WITH AMAZON-AMERICAN EXPRESS BUSINESS CARD

    Capitalizing on peak commercial traffic cycles to maximize product awareness and scale net-new account conversions for the co-branded portfolio.

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  • AMERICAN EXPRESS

    HOLIDAY LEAD GENERATION

    Optimizing the conversion funnel for high-value business prospects through highly segmented lifecycle email touchpoints.

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  • AMERICAN EXPRESS

    NEW VERTICAL LAUNCH: YOUTUBE

    Validating YouTube as a net-new B2B customer acquisition stream to capture deep market saturation within unproven video-first channels.

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