Owned test-and-learn messaging and value-proposition testing across Amazon in-app placements during peak shopping windows, converting high-intent small business shoppers for the Amazon Business American Express Card.

Case study: Amazon x American Express: Acquisition Marketing

Led data-driven, multi-touch email journeys for the Amazon Business American Express Card, coordinating creative, analytics, and compliance teams to expand product penetration, generate qualified leads, and lower blended acquisition costs.

Case study: Amazon x American Express: Acquisition Marketing

Launched a net-new YouTube test vertical, managing scope, creative, and measurement for customer testimonial storytelling that reached high-spend small business segments and built brand awareness for the card.

Case study: Amazon x American Express: Brand Awareness

Planned and launched integrated promotional campaigns across digital, social, email, and in-terminal channels for JFK T4 live music partnerships with DoNYC, aligning partner timelines and creative to grow T4's consumer database.

Case studies: Forest Hills: Sound of the Sun · Governors Ball · Winter Jazzfest

Owned an always-on $1 DoMore membership offer for JFK T4 travelers, from offer design and co-branded creative to multichannel promotion and performance tracking.

Case study: JFK x DoMore

Led the go-to-market campaign for NYC's first travel retail e-commerce marketplace with DFS, letting JFK T4 travelers order ahead and have purchases delivered to their gate, generating $279M in sales by 2022.

Case study: JFK x Duty Free Stores

Managed a cause marketing campaign with the New York Restoration Project, coordinating partner messaging and promotion that raised $16,000 for environmental preservation in New York City.

Case study: JFK x New York Restoration Project