STRATEGIC PARTNERSHIPS

I build and contribute to high impact partnerships within commercial ecosystems, aligning complex multi-stakeholder priorities, and turn brand collaborations into revenue engines. Explore featured partnership initiatives below.

  • Program-managed JFK T4's multi-year entertainment partnership with DoNYC, aligning terminal, venue, and media stakeholders to grow T4's consumer audience and position the terminal as a gateway to New York culture.

    Case studies: Forest Hills Stadium · Governors Ball · Winter Jazzfest · DoMORE Membership

  • Led the end-to-end partner launch of the LEGO Airport Store at T4, aligning retail, operations, and brand stakeholders on an experiential storefront later named ACI-NA Best New Retail Concept.

    Case study: JFK x LEGO

  • Built a co-branded community program with Shopify that connected SaaS commerce tools with nail and beauty creators, driving RSVP demand to 300% of venue capacity and delivering live customer insights and testimonials.

    Case study: Beyond the Brush with Shopify

  • Managed a public-benefit storefront partnership with Industry City, coordinating campus, tenant, and creative stakeholders to turn commercial space into a destination that drew 10,000 visitors and over $200,000 in sales spillover across two activations.

    Case studies: Wonderland: Surreal Nail Tales · NYCxDesign Festival

  • Led the partner launch of the flagship Amex Centurion Lounge at T4, aligning terminal, airline, and Amex stakeholders on a 15,000-square-foot premium space that elevated the passenger experience and supported cardmember engagement.

    Case study: American Express Centurion Lounge

  • Launched NYC's first e-commerce marketplace for travel retail with DFS and Inflyter, aligning terminal, retail, and technology partners on an order-ahead program that generated $279M in sales by 2022.

    Case study: JFK x Duty Free Stores

  • Managed a portfolio of travel retail activations and brand partnerships with Hudson, from the first multi-brand automated retail concept at a New York airport to Build-A-Bear vending and a terminal wellness week.

    Case study: JFK x Hudson

  • Launched TREAT's travel health and wellness center at T4, coordinating partner, operations, and marketing teams to drive walk-in appointments and app downloads and position the terminal as a leader in passenger care.

    Case study: JFK x TREAT

  • Ran a CSR partnership with the New York Restoration Project that raised $16,000 for environmental preservation, strengthening a community-impact portfolio that also distributed $230K to Queens nonprofits.

    Case study: JFK x New York Restoration Project

  • Co-owned the joint acquisition program for the Amazon Business American Express Card, aligning cross-company stakeholders on market opportunities, campaign roadmaps, and launch timelines that lifted new account conversions 24% and cut CAC 18%.

    Case studies: Brand Awareness · Acquisition Marketing

  • VCG x INDUSTRY CITY

    WONDERLAND

    This alliance leveraged cultural moments and activation storytelling to transform blank space into an experiential destination point.

    VIEW CASE STUDY

  • JFK x DONYC

    STRATEGIC REGIONAL PARTNERSHIPS

    A strategic partnership with NYC's premier event discovery platform connecting JFK T4 with major cultural events like Governors Ball to expand in-bound (regional) and local audience reach.

    VIEW CASE STUDY

  • VCG x SHOPIFY

    BEYOND THE BRUSH

    This strategic alliance brought together a leading tech platform and nail industry pioneers to deliver, real-world retail strategies for independent operators on the Shopify platform.

    VIEW CASE STUDY

  • JFK x LEGO

    NYC LEGO STORE

    A stimulating travel retail experience leveraging iconic brand storytelling to drive store traffic, passenger engagement, and post-pandemic revenue recovery.

    VIEW CASE STUDY

  • JFK x Duty Free Stores

    E-COMMERCE TRAVEL RETAIL

    Aligned retail and digital ecosystems to launch NYC’s first e-commerce marketplace for travel retail with Duty Free Stores (DFS) at JFK T4.

    View Case Study

  • JFK x AMERICAN EXPRESS

    AMERICAN EXPRESS CENTURION LOUNGE

    Merging airport storytelling with financial product benefits, to reinforced JFK T4's status as a gateway for premium international travel while driving valued cardholder engagement.

    View Case Study
  • VCG x SHOPIFY

    VCG x SHOPIFY

    WASH DAY

    Turnings insights into experiential action to further SaaS user community and small business connection.

    VIEW CASE STUDY

  • JFK x NYC RESTORATION PROJECT

    PARTNERED FUNDRAISER

    A purpose-driven environmental CSR initiative designed to fostered local environmental stewardship, and successfully raise critical donations for urban preservation and company longevity.

    VIEW CAST STUDY

  • JFK x TREAT

    WELLNESS SYNERGY

    The GTM launch that introduced an upscale, innovative health and wellness retail concept to millions of global airport passengers, transforming traditional airport retail real estate into a premium, wellness-driven customer experience.

    VIEW CASE STUDY
  • JFK x HUDSON PARTNERS

    JFK x HUDSON PARTNERS

    “VOICE OF THE CUSTOMER” IMPROVEMENTS

    Collaborating with household brands like Beats and Burt's Bees, this project maximized non-aeronautical revenue per passenger and streamlined transit convenience into advanced automated options.

    VIEW CASE STUDY
  • JFK x DONYC

    JFK x DONYC

    WINTER JAZZ FESTIVAL

    A digital acquisition initiative designed to cement JFK T4 as the travel gateway to New York City’s premier live music and cultural experiences.x

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