EXPERIENCES

I design and execute high impact consumer experiences within layered commercial ecosystems, transforming business priorities into physical and digital activations that drive sustainable spend and engagement. These activations mobilize diverse and highly targeted audiences while cultivating deep community resonance and long-term brand equity.

  • Program-managed the ACRYLICS exhibition with A.I.R. Gallery, coordinating artists, partners, and promotion to elevate contemporary art voices through high-contrast visual narratives, reaching 800,000+ people across digital and social channels.

    Case study: ACRYLICS: Hidden Sculptural Art

  • Managed the design and rollout of a life-size interactive coloring book at JFK T4, turning standard transit waiting zones into a community-driven global destination showcase that also drove traffic to adjacent retail.

    Case study: JFK T4: Where Will You Go Next?

  • Led a touchless mobile VR experience that brought the energy of five New York City locations to international travelers at JFK T4, delivering a pandemic-safe, authentic cultural moment.

    Case study: This is New York VR

  • Program-managed a selfie station celebrating beloved local New York City small businesses at JFK T4, coordinating partner brands and creative to drive traveler traffic to their e-commerce sites.

    Case study: JFK "Loved Local's" Selfie Station

  • Program-managed an immersive art and nail experience with Industry City, aligning venue, artist, and vendor partners to draw 7,500 attendees and generate over $150K in food & beverage and retail sales.

    Case study: Wonderland: Surreal Nail Tales

  • Led a single-day Open Studios activation during NYCxDesign Festival, managing wayfinding, partner studios, and Web3 and AR feature testing to deliver 2,500 visitors and over $50K in spillover F&B sales.

    Case study: NYCxDesign Festival Open Studios

  • Program-managed a creator business summit with Shopify, aligning Shopify stakeholders, creators, and VCG teams on goals and timelines and managing capacity planning as demand reached 450 RSVPs for a 150-capacity venue.

    Case study: Beyond the Brush with Shopify

  • Led JFK T4's entertainment activations with DoNYC, launching traveler experiences with Forest Hills Stadium, Governors Ball, and Winter Jazz Fest as part of the terminal's culture and "sense of place" program.

    Case studies: Forest Hills: Sound of the Sun · Governors Ball · Winter Jazzfest

  • Partnered with Hudson to launch Build-A-Bear Workshop's first-ever Automated Teddy Machine at JFK T4 and a terminal wellness week with Vita Coco, Hyperice, and local wellness providers, including in-terminal yoga sessions.

    Case study: JFK x Hudson

  • VCG x A.I.R Gallery

    This exhibition revealed the surreal interpretation of nail art, creating a powerful community dialog on identity, touch, and cultural awareness to amplify the gallery's mission of supporting progressive contemporary voices.

    VIEW CASE STUDY

  • JFK - "Where Will You Go Next?"

    A larger-than-life, interactive destination mapping mural designed to spark wanderlust and elevate the passenger departure experience within Terminal 4.

    VIEW CASE STUDY

  • JFK - "This is New York"

    A multi-sensory visual showcase of New York City, capturing the raw energy and diverse artistic subcultures that define the identity of New York City.

    VIEW CASE STUDY

  • JFK - "Loved Local's Selfie Station"

    An immersive, hyper-localized experiential installation designed to turn Terminal 4 into a artistic canvas celebrating New York City’s unique street culture and local business pride.

    VIEW CASE STUDY